"Creativity is intelligence having fun!"- Albert Einstein

November 21, 2017 1 Comment

Creativity is the act of turning new and imaginative ideas into reality. Creativity is characterized by the ability to perceive the world in new ways, to find hidden patterns, to make connections between seemingly unrelated phenomena, and to generate solutions. Creativity involves two processes: thinking, then producing. 

Intelligence has been defined in many different ways including as one's capacity for logic, understanding, self-awareness, learning, emotional knowledge, planning, creativity, and problem solving. It can be more generally described as the ability or inclination to perceive or deduce information, and to retain it as knowledge to be applied towards adaptive behaviors within an environment or context.

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So what does it mean- Creativity is intelligence having fun?

being creative doesn’t necessarily mean you are artistic or musical. It means that your brain is designed in a way that helps you solve problems, think up new ideas and have insightful “eureka” moments. This is the everyday creativity that helps you devise an innovative business strategy, solve a problem with a client, or brainstorm new ideas with your team.

Scientists are now starting to understand what happens in your brain when you generate a new idea. It involves your frontal lobes and a particular pattern of neural activity called “alpha oscillations”. Perhaps not surprisingly, it also shares some parallels with the type of brain processing which happens when you use your imagination (and hence the link to artistic creativity).

“Insight” is your ability to solve a problem, or think of an idea when you are least expecting it, or when you aren’t even thinking about it (an Ahhh Ha! moment).

But you are thinking about it. Well at least your brain is. It has been busy working away at the problem in your unconscious whilst you are getting on with other tasks. And when it comes up with the solution, it pushes it through to your conscious mind. This “eureka” moment shows up in your brain as a blast of neural activity (called gamma waves) in your temporal lobes.

One of the things that science shows us is that your level of creativity and your mood are linked.

We have all heard how being positive is good for us. It is good for your health. It is good for your social relationships. It is also good for your creativity. And happiness is the best emotion for creative thinking. Being relaxed or serene isn’t as good. Neither is being sad or anxious.

This suggests that you don’t just need to be in a positive mood to harness your creativity. You need positive energy.

  We at Your amazing design try to be as creative as possible in our designs, in order to bring positive energy to our products. Everyone can find himself in our work and in our design. We invite you to a world of color and to choose- what is YOUR amazing design? 

Enjoy the ride


1 Response


April 11, 2019

This is so great

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